The Story Of Hyundai: How it Got to Where It Is Today

Today, Hyundai may be one of the premiere brands in the auto industry today, but the company actually had quite a humble beginning. When it first premiered in the U.S. in the late 1980s, the brand held a reputation for less-than-stellar quality and reliability, but the company has worked quite diligently to perfect its products over the years, and it has been very successful in doing so.

When Hyundai first entered the North American market, it had quite a bit of competition from the Big Japanese Three (Toyota, Honda, and Nissan), which had already successfully established positive brand images, and the South Korean brand's first entry into the market (the Hyundai Excel, which had several recall issues) didn't help the situation. However, with the introduction of the 2009 model Hyundai Sonata, a four door coupe of impeccable quality, the brand's image took an extreme turn for the better.

Once the brand understood how to successfully market itself to the North American audience (as well as upped its vehicles' quality standards), vehicles such as the Sonata became more popular, and Hyundai finally expanded its offerings to include a full range of vehicles that successfully compete with the Japanese Big Three and traditional American brands.

These impressive new Hyundai models are available here at Gurley Leep Hyundai, so be sure to stop by and check them out today! If you're simply searching for a way to properly maintain your current Hyundai vehicle, our friendly auto service department can help! Call 574-272-0990 today!

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Tags: Hyundai
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